Sales & Marketing

How to Get Sales From Instagram (Partner Event) | Business Advisory Centre Durham (BACD) | September 9 | 9:30–11:00 a.m.

Learn how to move beyond simply posting on Instagram and use the platform more strategically to reach potential customers, generate engagement and turn your social presence into sales.

Register here

Your Brand on LinkedIn: Build Influence. Win Business. (Virtual) (Partner Event) | Invest Ottawa Education Centre | September 11 | 12:00–1:00 p.m.

Learn how to strengthen your professional presence on LinkedIn, build credibility and influence, and use the platform more intentionally to create business opportunities.

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Sales Trends of 2027 (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 15 | 1:00–2:30 p.m.

Look ahead at the economic, technological and behavioural forces reshaping sales, including how AI is entering the sales cycle and what small businesses should be building now to remain competitive.

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Entrepreneur Essentials: Understanding Your Value Proposition (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 21 | 3:00–4:30 p.m.

Explore what makes your business distinctive and learn how to develop a stronger value proposition that clearly communicates why customers should choose you.

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BACD Business Fundamentals: Marketing & Sales (Partner Event) | Business Advisory Centre Durham (BACD) | September 22 | 9:30–11:30 a.m.

Create a focused marketing and sales strategy covering branding, customer targeting, lead generation, client acquisition, follow-up and the digital tools that can support growth.

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Market Research (Partner Event) | Business Resource Centre (BRC) | September 23 | 10:00–11:30 a.m.

Learn how to gather and use information about your customers, competitors and industry so you can validate assumptions and make better-informed marketing and business decisions.

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Retention That Sticks: Simple Systems to Keep Customers Longer (Partner Event) | Brampton Entrepreneur Centre | October 1 | 10:00–11:30 a.m.

Explore practical systems for improving customer retention, strengthening relationships and generating more repeat business from the customers you have already worked to acquire.

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AI

Understanding How AEO Changes Getting Found & What to Do Next (Partner Event) | Business Advisory Centre Durham (BACD) | September 23 | 9:30–10:30 a.m.

Learn how AI-powered answer engines are changing the way people discover businesses online and what you can do to adapt your digital presence for the new search environment.

Register here

Operations & Administration

Business Planning – Part 1 (Partner Event) | Business Resource Centre (BRC) | September 9 | 10:00–11:30 a.m.

Begin developing a structured business plan that clearly lays out your business concept, market, goals and approach to operating and growing the business.

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Executive Functioning Strategies for Neurodivergent Entrepreneurs (Partner Event) | Enterprise Renfrew County | September 15 | 10:00 a.m.–12:00 p.m.

Explore practical approaches to planning, prioritization, time management, task initiation and sustainable productivity, with strategies for developing business systems and routines that align with individual strengths.

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Business Planning – Part 2 (Partner Event) | Business Resource Centre (BRC) | September 16 | 10:00–11:30 a.m.

Continue building out the major components of your business plan and turn your initial concept into a more complete roadmap for operating and growing your business.

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Competition Bureau 101 for Businesses (Partner Event) | Brampton Entrepreneur Centre | September 16 | 11:00 a.m.–12:00 p.m.

Learn what Canadian competition law covers, how the Competition Bureau enforces it, and where businesses can find free resources and guidance to better understand their obligations.

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Unlocking Global Government Contracts with CCC (Partner Event) | City of Toronto – Trade & Investment | September 22 | 10:30 a.m.–12:00 p.m.

Learn how Canadian businesses can pursue international government procurement opportunities and understand the role of the Canadian Commercial Corporation in helping companies access global contracts.

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What’s Next for Your Business? with Succession Ontario (Partner Event) | Enterprise Renfrew County | September 29 | 10:00–11:00 a.m.

Learn the fundamentals of succession planning for small and micro-businesses, including options for selling, transferring or winding down a business and the steps owners can take to protect themselves, their families and employees.

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Webinar Series

Launch & Grow Your Food & Tech Venture Series

Launch & Grow Your Tech Venture: How to Build a Tech Startup (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 9 | 1:00–2:00 p.m.

Learn the typical pathway for taking a technology startup from idea to market, including validating the opportunity, developing a prototype and finding early traction.

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Launch & Grow Your Tech Venture: AMA Fireside Chat (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 16 | 1:00–2:00 p.m.

Hear about the entrepreneurial journey from inception through launch, including go-to-market strategy, revenue growth and potential funding routes.

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Launch & Grow Your Tech & Food Venture: Ecosystem Overview Session (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 23 | 1:00–2:30 p.m.

Explore the entrepreneurial support ecosystem available to food and technology ventures, including resources related to education, mentorship, funding and business development.

Register here

Business Planning Launchpad Series

Business Planning Launchpad Series (1 of 4): Ideation and Market Research (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 10 | 6:00–7:30 p.m.

Validate your business idea, clarify your vision and mission, and use market research to test the assumptions behind your concept.

Register here

Business Planning Launchpad Series (2 of 4): Sales and Marketing (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 17 | 6:00–7:30 p.m.

Develop the sales and marketing components of your business plan, including how you will position your business, reach customers and generate revenue.

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Business Planning Launchpad Series (3 of 4) (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | September 24 | 6:00–7:30 p.m.

Continue developing your business plan with the third instalment of Vaughan’s four-part Business Planning Launchpad program.

Register here

Business Planning Launchpad Series (4 of 4): Financials (Partner Event) | City of Vaughan, Small Business & Entrepreneurship | October 1 | 6:00–7:30 p.m.

Complete the series by developing the financial component of your business plan and connecting your numbers to the assumptions and strategy developed throughout the previous sessions.

Register here